New Tone Films is a video production company, and while making our videos, lighting is one thing that we pay particularly very close attention to. Whether you are making a film, attending a virtual conference or having a meeting over Zoom, these tips are applicable to a variety of online video situations.

Natural lighting is one of the best sources of lighting
The sun is useful for many things, including allowing us to take some gorgeous pictures or shoot videos. If you want to record a video, make sure you’re in front of or near a window. This way, natural light can stream in and provide a subtle touch. However, try to avoid direct light as it can be too harsh and make your video turn out rough and unflattering.

For indoor professional shoots, consider a 3 point lighting set up
Will you be leading a virtual event or virtually presenting to a large, professional audience? When shooting a video indoors, three lights may be utilized to get the best results: the key light, backlight, and fill light. The key light should be the brightest of all the lights, as it will provide most of the lighting you need. The fill light gets rid of shadows that may occur due to the key light and should generally be less intense than the key light. Finally, the backlight separates the subject from the background and gives the shot more depth.

Finally, make sure to pay special attention to the color temperature
Color temperature is an integral part of a video that sets the “mood.” Did you know that colors can be categorized by temperature? Colors that are “colder,” such as blue are those you might see in a doctor’s office or a school. Warmer colors might be seen around the house, like in your living room. It’s essential to determine what color temperature you want to use before shooting a video, as clashing colors can create an improper color balance and create some unnatural looking clips.

We hope these tips can help you create your next video with the best lighting possible!