Filming your marketing content is becoming one of the most important steps to any marketing strategy. Without a video marketing strategy, you’re missing out on an entire avenue of engagement on your website and over social media. In fact, 63 percent of businesses have started focusing on video in their marketing.
Yet, not everyone is comfortable in front of a camera. And without on-camera talent, your video marketing can’t ever reach its fullest potential.
Most of the time, camera shyness comes down to one main issue. People are usually worried about how they look while being filmed, which hinders their ability to perform on camera. Yet, there are some quick and easy ways to guarantee everyone looks great on film.
Keep reading below to learn how to maximize your video marketing strategy by making the people in it look their best!
The Best Video Marketing Strategy: Dress to Impress
The best way to impress anyone is to change up your wardrobe. When filming your video content, you should have a wide selection of styles to choose from for your actors. Don’t be afraid to try on a few different shirts, pants and suits.
You’ll only know the right style for a person by experimenting with a bunch of them.
And you don’t need to empty your bank account on a shopping spree to find the right style, either. Since most of the wardrobe will only be used for one piece of content, you can shop at second-hand shops to find the set of clothes. This way you’ll save money and have a wide selection of different styles to choose from.
Makeup Is for Everyone
Some people, and especially guys, shy away from makeup. It can be considered too feminine for some people, and actors may resist putting it on. Yet, some basic makeup tricks can transform the way someone appears on camera.
For example, sometimes people may not even realize they have deep under eye hollows. But once they get on camera, it’s the first thing they notice about themselves. Some basic concealer or eye cream can hide those things without anyone ever noticing.
Catch the Right Angles
There are many things you need to do make a good marketing video. And it may be a cliché, but one of the things you should do is find which angle is best for your subject. When you’re framing your on-screen talent, make sure to face them in whatever way is appropriate for the film.
If they’re hosting an event, have them look at the camera and stand in the middle of the frame. However, more formal productions should follow the rule of thirds and strive to bring out people’s best colors. A little color editing after filming can also go a long way to make someone look better on camera.
Video Marketing Is a Cornerstone to Your Overall Strategy
Video is quickly becoming one of the most important parts of any marketing strategy. It’s one of the things people engage with the most, which means it can help drive your social media strategy. Films also allow you to capture things blogs and images can’t, such as tutorials or meet-and-greets with the company.
That means you need an effective video marketing strategy to market yourself online. And the best videos are made when the people in them look their best! Yet, there are other steps you should take to make good videos too.