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Look Good On Camera And Improve Your Video Marketing Strategy

Filming your marketing content is becoming one of the most important steps to any marketing strategy. Without a video marketing strategy, you’re missing out on an entire avenue of engagement on your website and over social media. In fact, 63 percent of businesses have started focusing on video in their marketing.

Yet, not everyone is comfortable in front of a camera. And without on-camera talent, your video marketing can’t ever reach its fullest potential.

Most of the time, camera shyness comes down to one main issue. People are usually worried about how they look while being filmed, which hinders their ability to perform on camera. Yet, there are some quick and easy ways to guarantee everyone looks great on film.

Keep reading below to learn how to maximize your video marketing strategy by making the people in it look their best!

The Best Video Marketing Strategy: Dress to Impress
The best way to impress anyone is to change up your wardrobe. When filming your video content, you should have a wide selection of styles to choose from for your actors. Don’t be afraid to try on a few different shirts, pants and suits.

You’ll only know the right style for a person by experimenting with a bunch of them.

And you don’t need to empty your bank account on a shopping spree to find the right style, either. Since most of the wardrobe will only be used for one piece of content, you can shop at second-hand shops to find the set of clothes. This way you’ll save money and have a wide selection of different styles to choose from.

Makeup Is for Everyone
Some people, and especially guys, shy away from makeup. It can be considered too feminine for some people, and actors may resist putting it on. Yet, some basic makeup tricks can transform the way someone appears on camera.

For example, sometimes people may not even realize they have deep under eye hollows. But once they get on camera, it’s the first thing they notice about themselves. Some basic concealer or eye cream can hide those things without anyone ever noticing.

Catch the Right Angles
There are many things you need to do make a good marketing video. And it may be a cliché, but one of the things you should do is find which angle is best for your subject. When you’re framing your on-screen talent, make sure to face them in whatever way is appropriate for the film.

If they’re hosting an event, have them look at the camera and stand in the middle of the frame. However, more formal productions should follow the rule of thirds and strive to bring out people’s best colors. A little color editing after filming can also go a long way to make someone look better on camera.

Video Marketing Is a Cornerstone to Your Overall Strategy
Video is quickly becoming one of the most important parts of any marketing strategy. It’s one of the things people engage with the most, which means it can help drive your social media strategy. Films also allow you to capture things blogs and images can’t, such as tutorials or meet-and-greets with the company.

That means you need an effective video marketing strategy to market yourself online. And the best videos are made when the people in them look their best! Yet, there are other steps you should take to make good videos too.

9 Powerful Benefits of Video Marketing for Small Businesses

Video marketing is a relatively new concept in marketing. As such, not many small businesses have integrated videos into their marketing campaigns. These companies miss out on benefits of video marketing that we’ll highlight at length in this piece.

Video marketing is effective for businesses, both big and small. It is also a pretty versatile marketing tactic for all types of businesses. You also won’t have to break the bank to incorporate video marketing into your business.

Video marketing is slowly gaining traction in the business scene. So embracing video marketing is what will give you that edge over your rivals. But first, what is video marketing?

What Is Video Marketing?
They say that a picture is worth a thousand words. What about videos that have actual words in them. Maybe a million words? Take your guess.

Video marketing is what the name suggests; marketing through video or moving visuals for the more refined customers.

Video marketing is a simple marketing technique. The company in question creates videos that promote the brand. The video may also enhance customer engagement, raise brand awareness, or make relevant announcements.

There is, however, more to video marketing than just making brand videos. A lot of work goes into the process. The videos have to be customer-oriented and geared toward driving sales.

Most of the industry giants have some form of video marketing techniques. Take a leaf from these companies and claim your place among the top contenders.

What Are the Benefits of Video Marketing for Small Businesses?
Small businesses have a lot to gain from video marketing. What’s more, video marketing is not as expensive as you’d think but has an incredible return on investment.

Your company stands to reap immensely from a video marketing strategy. So why video marketing? What are the pros of video marketing for small businesses?

Here are nine benefits of video marketing that should have you embracing video marketing in no time.

  1. It Is Very Informative to Your Customer Base
    Over their lifetime, your products and services rarely remain the same. That said, it is pivotal to inform your customers of any changes. In doing so, you avoid confusing and inconveniencing them when buying your products.

Videos are a great way to keep your customers in the know always. Videos are a huge leap from brochures, leaflets, and pamphlets. Customers are more inclined to watch a video than reading a company’s manuscript.

If you want to get the word around your customers effectively, then videos are your best bet. Plus, you can use videos to do a lot more.

Videos are a great way to demonstrate how your products work. You also get to share with the audience your company story. A well-crafted video can also add that relatable factor to your marketing efforts.

Engage with your customers effectively through video.

  1. Hop on the Second Largest Search Engine in the World
    It’s great that you have a website. A simple google search brings the world to your company’s front door. What about the other 1.9 billion YouTube users worldwide, ever thought of them?

The sheer amount of users makes YouTube the second largest search engine on the planet. By uploading your video on YouTube, you expose your small business to another vast audience. You then get to draw in potential customers with your enticing promotional videos.

With video marketing, you get to take advantage of this incredible platform. How-to videos are among the most searched videos on YouTube. Upload a “how-to” video on your products and watch the views stream in.

  1. Get a Higher Rank in Search Engine Page Ranks
    Google ranks pages based on specific criteria. Google strives to give pages with the most relevant and resourceful content preference in the search engine page ranks.

A few relevant videos could be a great boost to your overall page ranking. A video boosts your ranking not only on Google but also on Yahoo and Bing.

Remember, you can’t just upload any video and expect better rankings. The video you upload must be relevant to your company’s product or services. An irrelevant video may be detrimental to your ranking.

In fact, your page is way more likely to appear on the first page if you embed a video on your page. So before you skip out on video marketing, think about that first.

  1. Enhances That Human Factor
    A few videos “humanize” your business for your customers. A video is great for face value and establishes a personal connection with your customers.

So to increase customer rapport, consider adding a video to your marketing campaign. Instructional videos are especially great for increasing customer camaraderie.

  1. Integrate the Videos With Your Email for Maximum Effect
    Video marketing and email work together to enhance customer engagement. Just link your videos through the emails and have your customers see what you are offering.

Integrate your email with your video marketing campaign for incredible results.

You can also opt for a video mailer to make your customers feel very special.

  1. People Love Videos
    Customers love videos. Get creative with your video marketing. Maybe have something funny—some animations will make your customers love the videos.

Thanks to social media, a simple share can expose your video to thousands of other potential customers.

  1. Incredible Return on Investments
    There’s a reason why big companies use video ads on TV to market their products. Videos have delivered incredible results in driving up sales.

Whatever you invest in, video marketing will come back manifold. So video marketing is great for small businesses because of its massive ROI.

  1. Spark the Conversation
    Set the conversation ablaze with a comments section for your videos. Videos are also a great subject for discussion on the forums.

In business, conversation translates to publicity. Publicity equals greater sales and profits for your company.

  1. Track Consumer Patterns
    Videos are a great way to track your customer purchasing patterns. Video metrics is the magic word in this case.

You get to track how long customers watch your video, how many watch your video, and from where they are watching. You can then tweak your marketing strategies accordingly in line with the numbers.

Adopt Video Marketing Today
Your small businesses stand to benefit immensely from video marketing. Hopefully, you have a clear picture of the benefits of video marketing. It’s high time for your business to embrace video marketing for greater profits.

Video revived the oldest start up in the world

Video’s impact on viewers, customers and consumers is untouchable compared to other inbound marketing strategies. It gives the audience an unforgettable experience. Moreover, it delivers your brand’s message and its offerings in an efficient and effective way.

As many marketers know, video content plays an important role in creating brand awareness. In fact, large corporations offer live streaming and video ads on a regular basis, while mobile videos have become a unique call-to-action opportunity. Videos are not just for new flashy start-ups though, older companies must utilize video to remain competitive in their industry.

How did General Electric use Video Marketing?

GE or General Electric, is a trusted company when it comes to providing lighting and appliances that are 1000-energy star qualified. They have been offering products that are truly beneficial not only for homes but for businesses as well. As a long-time industry leader, the company is constantly looking for opportunities forgrowth and innovation. In 2015, GE embarked on reviving their strategy by partnering with Bill Nye.

Bill Nye, with the help of the National Science Foundation, launched a new web series entitled “Emoji Science” on the GE Tumblr account. In the series, Bill Nye introduces the Emoji Table of Experiments as he performs an experimental lab.

These videos were uploaded to Mashable Watercooler’s YouTube page which pushed brand awareness for GE, as it was able to reach a tremendous 1.5 million views.

What does research say about video marketing?

Researchers have found that when marketers use the word video in their email, they increase their target audience’s click-through rate by about 19%. What’s even more promising is 78% of people are fond of watching videos every week online, with another 55% watching them daily!

Considering such amazing video statistics, it’s not surprising that marketing and sales professionals turn to video marketing to increase ROI.

Why do Businesses Need to Focus on Mobile Video?

We are living in a world where everything we need is in the palm of our hands. Avid mobile users are 1.8X more likely to share and 1.6X more likely to start a conversation about a video they’re watching that promotes something.

Videos can make you cry, laugh, and most importantly, it can make you open your wallet and purchase products or services. Although a mobile device is small, it is indeed very powerful. So powerful in fact that it demands the attention of viewers any and everywhere. Watch the great lengths viewers will go to create the perfect mobile stand wherever they see fit!

How can One be Effective in Video Marketing?

Provide engaging and relevant content that people are interested in, and brand awareness will naturally increase.

As more benefits for using professional video are realized, there is every reason to take advantage.

By providing content that solves viewers problems, the video automatically promotes meaningful engagement and interaction with the brand. This type of advertising encourages people to watch immediately as they have relevant needs, and not as just another unqualified viewer.

Aiming to revive your brand’s strategy? Start your project now!

The importance of branding

All it takes is a quick dusting of your fingers across the keyboard to enter an inquiry into Google. By filling in your company’s city and industry, the results reveal a host of companies just like yours. These like-minded competitors exist in the same region, produce the same products/ services, and compete for the same target audience. With the competition now sighted in so closely, how do you fashion your brand as one that is capable of rising above?

When it comes to the pivotal task of standing out, a common pitfall is seeking to change your brand entirely. Bold rebrands, new products, and overdiversifying are a few side effects of these ill-contrived endeavors. Rather than rewrite the very core of your brand, achieve distinction over competitors by working to remain even truer to it.

“Always be a first-rate version of yourself and not a second-rate version of someone else.” – Judy Garland

By developing the four key components listed below, customers will trust in your brand’s ability to consistently deliver results in an honest and trustworthy manner.

Brand Values
Brand Promise
Brand Voice
Target Audience

Taking these points into account, we can piece together the key components of a successful and cohesive brand. Collectively, these building blocks will assemble your brand into a well-oiled machine.

The Center of It All
Brand Values are the compass that guides the entirety of a brand’s operations. These core components should take root within each company representative, branching out into every aspect of the brand. Values will help you make decisions and guide the ultimate trajectory of the company.

Most commonly, brand values tie into the personal values of the members within your organization. A common value is giving back to the less fortunate. Many corporations extend various types of support towards social causes and notable nonprofits within the community.

Brand (Pinky) Promise
A brand promise is the unspoken contract between your company and your clients or customers. Some brands place their value in quick turnarounds, others in exclusivity of goods. Sometimes brands communicate a promise without even knowing it. If you don’t think you have a brand promise, comb through your website, social media, and marketing outreach to identify the common keywords that you are pitching to customers.

Another clever way to identify your brand promise is by generating a word cloud. Compile your last ten social posts, blog posts, and marketing slogans into an online generator, and see which words come out the largest. These will be the central components to your brand promise.

An example of a marketing strategy word cloud is displayed, showcasing how easy it is to pick out the key words.
Discovering these keywords will help you align your branding to the promise that your customers perceive. Once you identify the correct messaging, centralize it as the keystone of your offerings. Now, you can flesh out the rest of your brand using the steady foundation of an established brand promise.

Raise Your Voice
After the two prior concepts are nailed down, a uniform brand voice needs to be developed. It’s important to remember that uniform does not equate to boring.

Right on Target
Once you’ve configured the infrastructure of your brand, put it to work for you. Establishing a firm identity does wonders for the process of attracting customers, but who are those customers? Once your identity is cemented it’s time to shift gears into developing a target audience.

The first step is setting parameters to delineate your audience. Depending on whether your company operates as a business to consumer (B2C) or business to business (B2B) organization, your targeted demographic will have differing components. B2C companies will have more success marketing to the masses and making broad-base appeals. On the other hand, B2B organizations will need to pursue the elusive executives who control the gamut of buying decisions and focus their messaging to address their pain points.

Regardless of your audience, one common truth proves ever-applicable: People do business with other people, not with faceless entities. Overly-curated branding may look aesthetically appealing, but to win the favor of targeted companies, you must appeal to the humans who run them. Not all targets will respond to the same appeals, but it never hurts to be a little more personable in order to stand out from the barrage of impersonal advertising they might see on a daily basis. Companies must detail who they are in order to build rapport with potential clients. Once trust is established, customers are primed to enter into the sales funnel.